The Power of Belonging: The Heart of Innovation at Mars


In today’s world it’s widely recognized that people are hard-wired to belong and to feel accepted by others. In fact, science says the need to belong is a fundamental source of motivation, impacting our personal productivity and our organizational performance. When American psychologist Abraham Maslow developed his ‘hierarchy of needs’, he pinpointed how important a feeling of belonging is.

A Nutritious Product Brought to Life Through an Innovative Approach

Today we live in a world where more than half the population faces some form of nutritional deficiency. At Mars, we want the world tomorrow to be one where people - especially children - don’t experience nutritional gaps. Our new business segment, Mars Edge, is set up to use the latest science, technology and data, and form innovative partnerships to help find solutions to complex issues like this.